CIMG PROGRAMME PATHWAY 5:

PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETING

Subjects

  •  Integrated Marketing Communications (IMC)
  • Strategic Marketing in Practice
    (Case Study)
  • Strategic Marketing Management
  • Advanced Digital Marketing

Competency Control

  • Integrated Marketing Communications
  • Technical and Behavioural Competencies
  • Technical and Behavioural Competencies
  • Technical and Behavioural Competencies

i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy, and manage the organisation’s marketing activities.

ii. Entry criteria