Subjects
- Integrated Marketing Communications (IMC)
- Strategic Marketing in Practice
(Case Study) - Strategic Marketing Management
- Advanced Digital Marketing
Competency Control
- Integrated Marketing Communications
- Technical and Behavioural Competencies
- Technical and Behavioural Competencies
- Technical and Behavioural Competencies
i. Qualification overview and how it will benefit you
A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy, and manage the organisation’s marketing activities.
ii. Entry criteria
-
Pathway 4: Professional Bachelor’s Degree in Applied Marketing
(MUST TAKE AND PASS all subjects) - • B-Tech Marketing (must take only appropriate subjects (**) in PW4)
- • Degree in Marketing (must take only appropriate subjects (**) in PW4)
-
• Advanced Marketing Degrees such as MBA/MSc/MA/Phd without prior marketing qualifications such as BSc/BTech and HND Marketing.
(MUST TAKE AND PASS all subjects) -
• CIM part qualification or relevant equivalent certificate in marketing
(MUST TAKE AND PASS all subjects) -
• IMM part qualification or relevant equivalent certificate in marketing
(MUST TAKE AND PASS all subjects)
iii. Qualification Structure
Integrated Marketing Communications (IMC) + Strategic Marketing in practice (Case Study) + Strategic Marketing Management + Advanced Digital Marketing = Professional Postgraduate Diploma in Marketing
iv. Fees
*Registration/Re-registration Fees* – GHS250
*CIMG Corporate Cloth (2 yards) – GHS60
*Annual Subscription – GHS250 per annum
*Examination Fee – GHS250 per module X 4 modules= GHS1,000
*Overall Total – Registration/Re-registration + Annual Subscription +
Examination Fee = GHS 1,560
v. What is my next move?
Professional Marketer
*Please note that payment applies to those who break their registration for more than one year
