CIMG PROGRAMME PATHWAY 5:

PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETING

Subjects

  •  Integrated Marketing Communications (IMC)
  • Strategic Marketing in Practice
    (Case Study)
  • Strategic Marketing Management
  • Advanced Digital Marketing

Competency Control

  • Integrated Marketing Communications
  • Technical and Behavioural Competencies
  • Technical and Behavioural Competencies
  • Technical and Behavioural Competencies

i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy, and manage the organisation’s marketing activities.

ii. Entry criteria

  • Pathway 4: Professional Bachelor’s Degree in Applied Marketing
    (MUST TAKE AND PASS all subjects)
  • B-Tech Marketing (must take only appropriate subjects ( ) in PW4)
  • Degree in Marketing (must take only appropriate subjects ( ) in PW4)
  • Advanced Marketing Degrees such as MBA/MSc/MA/Phd without prior marketing qualifications such as BSc/BTech and HND Marketing.
    (MUST TAKE AND PASS all subjects)
  • CIM part qualification or relevant equivalent certificate in marketing
    (MUST TAKE AND PASS all subjects)
  • IMM part qualification or relevant equivalent certificate in marketing
    (MUST TAKE AND PASS all subjects)

iii. Qualification Structure

Integrated Marketing Communications (IMC) + Strategic Marketing in
practice (Case Study) + Strategic Marketing Management + Advanced
Digital Marketing = Professional Postgraduate Diploma in Marketing

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iv. Fees

  • Registration/RE-registration Fees* – GHS150
  • Annual Subscription – GHS200 per annum
  • Examination Fee – GHS200 per modules X 4 modules= GHS800
  • Overall Total – Registration/RE-registration + Annual Subscription +
    Examination Fee = GHS1,150

v. What is my next move?

Professional Marketer

*Please note that payment applies to those who break their registration for more than one year