Professional Post-Graduate Diploma In Marketing – Chartered Institute of Marketing Ghana

CIMG PROGRAMME PATHWAY 5:

PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETING

Subjects

Integrated Marketing Communications (IMC)
Strategic Marketing in Practice
(Case Study)
Strategic Marketing Management
Advanced Digital Marketing

Competency Control

Integrated Marketing Communications
Technical and Behavioural Competencies
Technical and Behavioural Competencies
Technical and Behavioural Competencies

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i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy, and manage the organisation’s marketing activities.

ii. Entry criteria

Pathway 4: Professional Bachelor’s Degree in Applied Marketing
(MUST TAKE AND PASS all subjects)
• B-Tech Marketing (must take only appropriate subjects ( ) in PW4)
• Degree in Marketing (must take only appropriate subjects ( ) in PW4)
• Advanced Marketing Degrees such as MBA/MSc/MA/Phd without prior marketing qualifications such as BSc/BTech and HND Marketing.
(MUST TAKE AND PASS all subjects)
• CIM part qualification or relevant equivalent certificate in marketing
(MUST TAKE AND PASS all subjects)
• IMM part qualification or relevant equivalent certificate in marketing
(MUST TAKE AND PASS all subjects)

iii. Qualification Structure

Integrated Marketing Communications (IMC) + Strategic Marketing in practice (Case Study) + Strategic Marketing Management + Advanced Digital Marketing = Professional Postgraduate Diploma in Marketing

iv. Fees

*Registration/RE-registration Fees* – GHS150

*Annual Subscription - GHS200 per annum

* Examination Fee -GHS200 per module X 4 modules= GHS800

*Overall Total - Registration/RE-registration + Annual Subscription +
Examination Fee = GHS1,150

v. What is my next move?

Professional Marketer

*Please note that payment applies to those who break their registration for more than one year

CIMG PROGRAMME PATHWAY 5: