Subjects
- Integrated Marketing Communications (IMC)
- Strategic Marketing in Practice
(Case Study) - Strategic Marketing Management
- Advanced Digital Marketing
Competency Control
- Integrated Marketing Communications
- Technical and Behavioural Competencies
- Technical and Behavioural Competencies
- Technical and Behavioural Competencies
i. Qualification overview and how it will benefit you
A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy, and manage the organisation’s marketing activities.
ii. Entry criteria
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Pathway 4: Professional Bachelor’s Degree in Applied Marketing
(MUST TAKE AND PASS all subjects) - • B-Tech Marketing (must take only appropriate subjects (**) in PW4)
- • Degree in Marketing (must take only appropriate subjects (**) in PW4)
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• Advanced Marketing Degrees such as MBA/MSc/MA/Phd without prior marketing qualifications such as BSc/BTech and HND Marketing.
(MUST TAKE AND PASS all subjects) -
• CIM part qualification or relevant equivalent certificate in marketing
(MUST TAKE AND PASS all subjects) -
• IMM part qualification or relevant equivalent certificate in marketing
(MUST TAKE AND PASS all subjects)
