i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute
to an organisation’s corporate orientation, competitive strategy, and
manage the organisation’s marketing activities

ii. Entry criteria

• Pathway 4: Professional Degree in Applied Marketing
• Advanced Marketing Degrees such as MBA/MSc/MA/Phd without
  prior marketing qualifications such as BSc/BTech and HND Marketing.
• CIM part qualification or relevant equivalent certificate in marketing
• IMM part qualification or relevant equivalent certificate in marketin

iii. Qualification Structure

Integrated Marketing Communications (IMC) + Strategic Marketing in
practice (Case Study) + Strategic Marketing Management + Advanced
Digital Marketing = Professional Postgraduate Diploma in Marketing