i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy, and manage the organisation’s marketing activities.

ii. Entry criteria

• Pathway 4: Professional Bachelor’s Degree in Applied Marketing
  (MUST TAKE AND PASS all subjects)
• B-Tech Marketing (must take only appropriate subjects ( ) in PW4)
• Degree in Marketing (must take only appropriate subjects ( ) in PW4)
• Advanced Marketing Degrees such as MBA/MSc/MA/Phd without prior marketing qualifications such as BSc/BTech and HND Marketing.
  (MUST TAKE AND PASS all subjects)
• CIM part qualification or relevant equivalent certificate in marketing
  (MUST TAKE AND PASS all subjects)
• IMM part qualification or relevant equivalent certificate in marketing
  (MUST TAKE AND PASS all subjects)

iii. Qualification Structure

Integrated Marketing Communications (IMC) + Strategic Marketing in
practice (Case Study) + Strategic Marketing Management + Advanced
Digital Marketing = Professional Postgraduate Diploma in Marketing