APPLICATION FORM

1. PROFESSIONAL CERTIFICATE IN MARKETING

1. Fundamentals of Marketing
2. Buyer Behaviour
3. Business Law and Ethics

2. PROFESSIONAL ADVANCED CERTIFICATE IN MARKETING

1. Decision Making Techniques
2. Management in Practice
3. Digital Marketing Techniques

3. PROFESSIONAL DIPLOMA IN MARKETING

1. Brand Management
2. Marketing Research and Insights
3. Selling and Sales Management
4. Digital Optimisation and Strategy Techniques

4. PROFESSIONAL BACHELOR'S DEGREE IN APPLIED MARKETING

1. International Marketing
2. Financial Management for Marketers
3. Managing Marketing Projects
4. Digital Customer Experience
5. Product Management
6. Customer Relationship Management
7. Mastering Marketing Metrics
8. Managing Corporate Reputation

5. PROFESSIONAL POST GRADUATE DIPLOMA IN MARKETING

1. Integrated Marketing Communications (IMC)
2. Strategic Marketing in Practice (Case Study)
3. Strategic Marketing Management
4. Advanced Digital Marketing

6. PROFESSIONAL POST GRADUATE DIPLOMA IN MARKETING

(Pick any one option OR an acceptable combination of three )
Option 1

Financial Services Marketing
Energy Marketing
Specialized Commodities Marketing / FMCG Marketing

Option 2

Public Sector Marketing
Political Marketing
NGO Marketing

Option 3

Energy Marketing
Transport & Logistics Marketing
Agri-Business Marketing

Option 4

Financial Services Marketing
Telcos and Digital Platform Marketing
Printing, and Communication Agency & Publishing Marketing / FMCG Marketing

Option 5

Education, Health and Hospitality Marketing
Sports and Entertainment Marketing
Political Marketing ‘OR’ Printing and Communication Agencies

7. PROFESSIONAL MASTER'S DEGREE IN APPLIED MARKETING

1. Marketing Consultancy Practice
2. Change and Transformation in Marketing
3. Professional Services Marketing

9. EDUCATIONAL/ PROFESSIONAL QUALIFICATION: (PLEASE ATTACH DETAILED CV AND SCANNED COPIES OF CERTIFICATES)

NOTE

CIMG PROGRAMME PATHWAY 6:

PROFESSIONAL MARKETER-CIMG USP (ONLY 3 PROFESSIONAL PAPERS AT THE GROUP LEVEL)

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