i. Qualification overview and how it will benefit you
This pathway focuses on the aspects of marketing and the competencies required to succeed in the marketing function including Brand Management, Marketing Research and Insights, Selling & Sales Management and Digital Optimization and Strategy. Understanding of this pathway can be achieved through profound and vigorous appraisal procedures which incorporate the contemporary marketing industry. Successful completion of the CIMG Professional Diploma in Marketing pathway will create the expertise, skills and insight to be able to function at an executive level within the workplace
ii. Entry criteria
One or more of the following is required to gain entry onto this qualification:
• CIMG Pathway 2: Professional Advanced Certificate in Marketing
• HND Marketing - Must take only
• CIM part qualification or relevant equivalent certificate in marketing
• IMM part qualification or relevant equivalent certificate in marketing
iii. Qualification Structure
Brand Management + Marketing Research and Insights + Selling and Sales Management + Digital Optimisation and Strategy = PROFESSIONAL DIPLOMA IN MARKETING
iv. Fees
*Registration/RE-registration Fees* – GHS150
*Annual Subscription - GHS200 per annum
* Examination Fee -GHS150 per module X 4 modules= GHS600
