This pathway focuses on the aspects of marketing and the competencies required to succeed in the marketing function including Brand Management, Marketing Research and Insights, Selling & Sales Management and Digital Optimization and Strategy.

Understanding of this pathway can be achieved through profound and vigorous appraisal procedures which incorporate the contemporary marketing industry.

Successful completion of the CIMG Professional Diploma in Marketing pathway will create the expertise, skills and insight to be able to function at an executive level within the workplace.