i. Qualification overview and how it will benefit you

This pathway focuses on the aspects of marketing and the competencies
required to succeed in the marketing function including Brand Management,
Marketing Research and Insights, Selling & Sales Management and Digital
Optimization and Strategy. Understanding of this pathway can be achieved
through profound and vigorous appraisal procedures which incorporate
the contemporary marketing industry. Successful completion of the CIMG
Professional Diploma in Marketing pathway will create the expertise, skills
and insight to be able to function at an executive level within the workplace

ii. Entry criteria

One or more of the following is required to gain entry onto this qualification:
• CIMG Pathway 2: Professional Advanced Certificate in Marketing
• HND Marketing – Must take only
• CIM part qualification or relevant equivalent certificate in marketing
• IMM part qualification or relevant equivalent certificate in marketing

iii. Qualification Structure

Brand Management + Marketing Research and Insights + Selling and
Sales Management + Digital Optimisation and Strategy = PROFESSIONAL
DIPLOMA IN MARKETING