Subjects
- Fundamentals of Marketing
- Buyer Behaviour
- Business Law and Ethics
Competency Control
- Insight into Behavioural Competencie
- Customer experience
- Risk and Reputation
i. Qualification overview and how it will benefit you
The professional Certificate in Marketing pathway 1, is to equip students with applicable, modern-day marketing techniques for use in the global marketplace. The student will have a practical understanding of the values and application of marketing at a tactical level while leveraging on the skills and knowledge to plan and execute marketing programmes appropriately. Holders can comprehend the broader role of marketing and how their practical skills can be utilized in their professional progression within the marketing industry.
ii. Entry criteria
- 1. SHS/A-Level/ABE (level 3 and analogous qualifications)/DBS – must take & pass all subjects
- 2. Non-Marketing Degree/Masters and Professional qualification with no prior marketing experience – Must take only
- 3. Mature Students – Must take & pass all
iii. Qualification Structure
Fundamentals of Marketing + Business Law and Ethics + Buyer Behaviour =PROFESSIONAL CERTIFICATE IN MARKETING
iv. Fees
*Registration/Re-registration Fees* – GHS250
*CIMG Corporate Cloth (2 yards) – GHS60
*Annual Subscription – GHS250 per annum
*Examination Fee – GHS200 per module X 3 modules= GHS600
*Overall Total – Registration/Re-registration + CIMG Corporate Cloth +
Annual Subscription + Examination Fee = GHS 1,160
v. What is my next move?
Join pathway 2, which is the PROFESSIONAL ADVANCED CERTIFICATE IN
MARKETING
*Please note that payment applies to those who break their registration for more than one year
