CIMG PROGRAMME PATHWAY 1:
Professional Certificate in Marketing
Subjects
- Fundamentals of Marketing
- Buyer Behaviour
- Business Law and Ethics
Competency Control
- Insight into Behavioural Competencie
- Customer experience
- Risk and Reputation
i. Qualification overview and how it will benefit you
The professional Certificate in Marketing pathway 1, is to equip students
with applicable, modern-day marketing techniques for use in the global
marketplace. The student will have a practical understanding of the values
and application of marketing at a tactical level while leveraging on the skills
and knowledge to plan and execute marketing programmes appropriately.
Holders can comprehend the broader role of marketing and how their
practical skills can be utilized in their professional progression within the
marketing industry.
ii. Entry criteria
SHS/A-Level/ABE (level 3 and analogous qualifications)/DBS – must take &
pass all subjects
Non-Marketing Degree/Masters and Professional qualification with no prior
marketing experience – Must take only
Mature Students – Must take & pass all
iii. Qualification Structure
Fundamentals of Marketing + Business Law and Ethics + Buyer Behaviour =PROFESSIONAL CERTIFICATE IN MARKETING
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iv. Fees
- Registration/RE-registration Fees* – GHS150
- Annual Subscription – GHS200 per annum
- Examination Fee – GHS150 per module X 3 modules= GHS450
- Overall Total – Registration/RE-registration + Annual Subscription +
Examination Fee = GHS800
v. What is my next move?
Join pathway 2, which is the PROFESSIONAL ADVANCED CERTIFICATE IN
MARKETING
*Please note that payment applies to those who break their registration for more than one year
