CIMG PROGRAMME PATHWAY 1:

Professional Certificate in Marketing

Subjects

  • Fundamentals of Marketing
  • Buyer Behaviour
  • Business Law and Ethics

Competency Control

  • Insight into Behavioural Competencie
  • Customer experience
  • Risk and Reputation

i. Qualification overview and how it will benefit you

The professional Certificate in Marketing pathway 1, is to equip students with applicable, modern-day marketing techniques for use in the global marketplace. The student will have a practical understanding of the values and application of marketing at a tactical level while leveraging on the skills and knowledge to plan and execute marketing programmes appropriately. Holders can comprehend the broader role of marketing and how their practical skills can be utilized in their professional progression within the marketing industry.

ii. Entry criteria