Professional Bachelor’s Degree in Applied Marketing – Chartered Institute of Marketing Ghana

CIMG PROGRAMME PATHWAY 4:

Professional Bachelor's Degree in Applied Marketing

Subjects

International Marketing
Financial Management for Marketers
Project Management
Digital Customer Experience
Product Management
Customer Relationship Management
Mastering Marketing Metrics
Managing Corporate Reputation

Competency Control

Partnership Marketing
Monitoring and Measurement
Risk and Reputation
Digital Integration
Product Management
Relationship Management
Monitoring and Evalutation
Reputation Risk

i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to
an organisation’s corporate orientation, competitive strategy, and manage the
organisation’s marketing activities

ii. Entry criteria

CIMG Pathway 3: Professional Diploma in Marketing
• B-Tech Marketing (must take all except 1,5 & 6)
• Degree in Marketing (must take all except 1,5 & 6)
• CIM part qualification or relevant equivalent certificate in marketing
• IMM part qualification or relevant equivalent certificate in marketing

iii. Qualification Structure

International Marketing + Financial Management for Marketers+ Project
Management+ Digital Customer Experience + Product Management + Customer
Relationship Management + Mastering Marketing Metrics+ Managing Corporate
Reputation = Professional Degree in Applied Marketing

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iv. Fees

Registration/RE-registration Fees* – GHS150
Annual Subscription – GHS200 per annum
Examination Fee – GHS200 per module X 8 modules = GHS1600
Overall Total – Registration/RE-registration + Annual Subscription +
Examination Fee = GHS1,950

v. What is my next move?

Professional Postgraduate Diploma in Marketing

*Please note that payment applies to those who break their registration for more than one year

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CIMG PROGRAMME PATHWAY 4: