Professional Bachelor’s Degree in Applied Marketing – Chartered Institute of Marketing Ghana

CIMG PROGRAMME PATHWAY 4:

Professional Bachelor's Degree in Applied Marketing

Subjects

International Marketing
Financial Management for Marketers **
Managing Marketing Project **
Digital Customer Experience **
Product Management
Customer Relationship Management
Mastering Marketing Metrics **
Managing Corporate Reputation **

Competency Control

Partnership Marketing
Monitoring and Measurement
Risk and Reputation
Digital Integration
Product Management
Relationship Management
Monitoring and Evalutation
Reputation Risk

Request a Callback

i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy and manage the organisation’s marketing activities.

ii. Entry criteria

iii. Qualification Structure

International Marketing + Financial Management for Marketers+ Managing Marketing Project + Digital Customer Experience + Product Management + Customer Relationship Management + Mastering Marketing Metrics+ Managing Corporate Reputation = Professional Bachelor’s Degree in Applied Marketing

iv. Fees

*Registration Fees – GHS250

*CIMG Corporate Cloth (2 yards) - GHS60

*Annual Subscription - GHS250 per annum

*Examination Fee - GHS250 per module X 8 modules= GHS 2,000

*Overall Total - Registration/Re-registration + CIMG Corporate Cloth +
Annual Subscription + Examination Fee = GHS 2,560

v. What is my next move?

Professional Postgraduate Diploma in Marketing

*Please note that payment applies to those who break their registration for more than one year

CIMG PROGRAMME PATHWAY 4: