CIMG PROGRAMME PATHWAY 4:
Professional Bachelor's Degree in Applied Marketing
Subjects
- International Marketing
- Financial Management for Marketers
- Project Management
- Digital Customer Experience
- Product Management
- Customer Relationship Management
- Mastering Marketing Metrics
- Managing Corporate Reputation
Competency Control
- Partnership Marketing
- Monitoring and Measurement
- Risk and Reputation
- Digital Integration
- Product Management
- Relationship Management
- Monitoring and Evalutation
- Reputation Risk
i. Qualification overview and how it will benefit you
A purposefully focused qualification enabling one to impact and contribute to
an organisation’s corporate orientation, competitive strategy, and manage the
organisation’s marketing activities
ii. Entry criteria
CIMG Pathway 3: Professional Diploma in Marketing
• B-Tech Marketing (must take all except 1,5 & 6)
• Degree in Marketing (must take all except 1,5 & 6)
• CIM part qualification or relevant equivalent certificate in marketing
• IMM part qualification or relevant equivalent certificate in marketing
iii. Qualification Structure
International Marketing + Financial Management for Marketers+ Project
Management+ Digital Customer Experience + Product Management + Customer
Relationship Management + Mastering Marketing Metrics+ Managing Corporate
Reputation = Professional Degree in Applied Marketing
iv. Fees
- Registration/RE-registration Fees* – GHS150
- Annual Subscription – GHS200 per annum
- Examination Fee – GHS200 per module X 8 modules = GHS1600
- Overall Total – Registration/RE-registration + Annual Subscription +
- Examination Fee = GHS1,950
v. What is my next move?
Professional Postgraduate Diploma in Marketing
*Please note that payment applies to those who break their registration for more than one year
