CIMG PROGRAMME PATHWAY 4:

Professional Bachelor's Degree in Applied Marketing

Subjects

  • International Marketing
  • Financial Management for Marketers **
  • Managing Marketing Project **
  • Digital Customer Experience **
  • Product Management
  • Customer Relationship Management
  • Mastering Marketing Metrics **
  • Managing Corporate Reputation **

Competency Control

  • Partnership Marketing
  • Monitoring and Measurement
  • Risk and Reputation
  • Digital Integration
  • Product Management
  • Relationship Management
  • Monitoring and Evalutation
  • Reputation Risk

i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy and manage the organisation’s marketing activities.

Smiling African Student Posing in Library

ii. Entry criteria