CIMG PROGRAMME PATHWAY 4:

Professional Bachelor's Degree in Applied Marketing

Subjects

  • International Marketing
  • Financial Management for Marketers
  • Project Management
  • Digital Customer Experience
  • Product Management
  • Customer Relationship Management
  • Mastering Marketing Metrics
  • Managing Corporate Reputation

Competency Control

  • Partnership Marketing
  • Monitoring and Measurement
  • Risk and Reputation
  • Digital Integration
  • Product Management
  • Relationship Management
  • Monitoring and Evalutation
  • Reputation Risk
Smiling African Student Posing in Library

i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to
an organisation’s corporate orientation, competitive strategy, and manage the
organisation’s marketing activities

ii. Entry criteria

CIMG Pathway 3: Professional Diploma in Marketing
• B-Tech Marketing (must take all except 1,5 & 6)
• Degree in Marketing (must take all except 1,5 & 6)
• CIM part qualification or relevant equivalent certificate in marketing
• IMM part qualification or relevant equivalent certificate in marketing

iii. Qualification Structure

International Marketing + Financial Management for Marketers+ Project
Management+ Digital Customer Experience + Product Management + Customer
Relationship Management + Mastering Marketing Metrics+ Managing Corporate
Reputation = Professional Degree in Applied Marketing

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iv. Fees

  • Registration/RE-registration Fees* – GHS150
  • Annual Subscription – GHS200 per annum
  • Examination Fee – GHS200 per module X 8 modules = GHS1600
  • Overall Total – Registration/RE-registration + Annual Subscription +
  • Examination Fee = GHS1,950

v. What is my next move?

Professional Postgraduate Diploma in Marketing

*Please note that payment applies to those who break their registration for more than one year