Subjects
- International Marketing
- Financial Management for Marketers **
- Managing Marketing Project **
- Digital Customer Experience **
- Product Management
- Customer Relationship Management
- Mastering Marketing Metrics **
- Managing Corporate Reputation **
Competency Control
- Partnership Marketing
- Monitoring and Measurement
- Risk and Reputation
- Digital Integration
- Product Management
- Relationship Management
- Monitoring and Evalutation
- Reputation Risk
i. Qualification overview and how it will benefit you
A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy and manage the organisation’s marketing activities.
ii. Entry criteria
- CIMG Pathway 3: Professional Diploma in Marketing (MUST TAKE AND PASS all subjects)
- • HND Marketing - (MUST TAKE ONLY appropriate subjects ( ***) in PW3)
- • CIM part qualification or relevant equivalent certificate in marketing (MUST TAKE AND PASS all subjects)
- • IMM part qualification or relevant equivalent certificate in marketing
iii. Qualification Structure
International Marketing + Financial Management for Marketers+ Managing Marketing Project + Digital Customer Experience + Product Management + Customer Relationship Management + Mastering Marketing Metrics+ Managing Corporate Reputation = Professional Bachelor’s Degree in Applied Marketing
iv. Fees
*Registration Fees – GHS250
*CIMG Corporate Cloth (2 yards) – GHS60
*Annual Subscription – GHS250 per annum
*Examination Fee – GHS250 per module X 8 modules= GHS 2,000
*Overall Total – Registration/Re-registration + CIMG Corporate Cloth +
Annual Subscription + Examination Fee = GHS 2,560
v. What is my next move?
Professional Postgraduate Diploma in Marketing
*Please note that payment applies to those who break their registration for more than one year