Subjects
- International Marketing
- Financial Management for Marketers **
- Managing Marketing Project **
- Digital Customer Experience **
- Product Management
- Customer Relationship Management
- Mastering Marketing Metrics **
- Managing Corporate Reputation **
Competency Control
- Partnership Marketing
- Monitoring and Measurement
- Risk and Reputation
- Digital Integration
- Product Management
- Relationship Management
- Monitoring and Evalutation
- Reputation Risk
i. Qualification overview and how it will benefit you
A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy and manage the organisation’s marketing activities.
ii. Entry criteria
- CIMG Pathway 3: Professional Diploma in Marketing (MUST TAKE AND PASS all subjects)
- • HND Marketing - (MUST TAKE ONLY appropriate subjects ( ***) in PW3)
- • CIM part qualification or relevant equivalent certificate in marketing (MUST TAKE AND PASS all subjects)
- • IMM part qualification or relevant equivalent certificate in marketing
