CIMG PROGRAMME PATHWAY 4:

Professional Bachelor's Degree in Applied Marketing

Subjects

  • International Marketing
  • Financial Management for Marketers
  • Project Management
  • Digital Customer Experience
  • Product Management
  • Customer Relationship Management
  • Mastering Marketing Metrics
  • Managing Corporate Reputation

Competency Control

  • Partnership Marketing
  • Monitoring and Measurement
  • Risk and Reputation
  • Digital Integration
  • Product Management
  • Relationship Management
  • Monitoring and Evalutation
  • Reputation Risk

i. Qualification overview and how it will benefit you

A purposefully focused qualification enabling one to impact and contribute to an organisation’s corporate orientation, competitive strategy, and manage the organisation’s marketing activities

Smiling African Student Posing in Library

ii. Entry criteria

iii. Qualification Structure

International Marketing + Financial Management for Marketers+ Project Management+ Digital Customer Experience + Product Management + Customer Relationship Management + Mastering Marketing Metrics+ Managing Corporate Reputation = PROFESSIONAL DEGREE IN APPLIED MARKETING

iv. Fees

*Registration/RE-registration Fees* – GHS150

*Annual Subscription - GHS200 per annum

* Examination Fee -GHS200 per module X 8 modules= GHS1600

*Overall Total - Registration/RE-registration + Annual Subscription +
Examination Fee = GHS1950

v. What is my next move?

Professional Postgraduate Diploma in Marketing

*Please note that payment applies to those who break their registration for more than one year

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