JOB DESCRIPTION: The Corridor Gardens Restaurant and Bar is part of a contemporary chain of restaurants in Kenya and Ghana. The group is seeking a Marketing Officer for its Ghana restaurant on the Boundary Road, East-Legon, Accra.

LOCATION: East Legon, Ghana

DEPARTMENT: Marketing

DIRECT REPORT: General Manager

JOB PURPOSE: To develop and implement marketing strategies that promote the restaurant and its products and services. To ensure marketing efforts of the company add the highest value to its business.

DUTIES: General Duties

• Develop Marketing Strategies: Collaborate with the management team to create comprehensive marketing plans that align with the restaurant’s goals, target audience, and budget.
• Digital Marketing: Manage the restaurant’s online presence, including the website, social media channels, email marketing, and online advertising. Create engaging content, monitor performance, and optimize campaigns for maximum impact.
• Brand Management: Maintain and enhance the restaurant’s brand identity through consistent messaging, visual elements, and customer experiences.
• Promotions and Campaigns: Plan and execute promotions, special events, and seasonal campaigns to attract new customers and encourage repeat business. Monitor the effectiveness of these efforts and adjust as needed.
• Customer Engagement: Build and maintain a strong relationship with the restaurant’s customer base through targeted communication, loyalty programs, and feedback collection.
• Market Research: Stay updated on industry trends, customer preferences, and competitor activities. Use this knowledge to adapt marketing strategies and identify new opportunities.
• Public Relations: Manage public relations efforts, including press releases, media relations, and partnerships with local businesses or organizations.
• Budget Management: Work within allocated marketing budgets, track expenses, and ensure that all marketing activities deliver a positive return on investment.
• Reporting and Analysis: Monitor key marketing metrics, analyze campaign performance, and provide regular reports to the management team.

Other Duties

• Organize and attend marketing activities or events to raise brand awareness.
• Analyze consumer behaviour/ trends.
• Liaise with stakeholders and vendors to promote success of activities and enhance the restaurant’s presence.

REQUIREMENTS: 

• Minimum Diploma in marketing, business, or a related field.
• Proven experience in marketing roles, preferably in the restaurant or hospitality industry.
• Strong understanding of digital marketing, social media platforms, and online advertising.
• Creative thinker with excellent communication and writing skills.
• Proficient in data analysis and reporting tools.
• Ability to work independently and as part of a team.
• Flexibility to adapt to changing priorities and fast-paced environments.
• Familiarity with local market trends and customer behaviors.

SKILLS: 

• Marketing Strategy: Ability to develop effective marketing plans, set goals, and align strategies with the restaurant’s objectives.
• Digital Marketing: Proficiency in managing the restaurant’s online presence, including social media, website, email campaigns, and online advertising.
• Brand Management: Skill in maintaining and enhancing the restaurant’s brand identity across all marketing efforts.
• Creative Thinking: Capacity to generate innovative ideas for promotions, events, and content that resonate with the target audience.
• Communication: Strong written and verbal communication skills to convey the restaurant’s message clearly and effectively.
• Data Analysis: Ability to analyze marketing metrics and draw actionable insights to optimize campaigns and strategies.
• Market Research: Skill in researching industry trends, understanding customer preferences, and monitoring competitor activities.
• Customer Engagement: Skill in building relationships with customers, understanding their needs, and creating loyalty programs.
• Public Relations: Ability to manage media relations, write press releases, and collaborate with local businesses or organizations.
• Collaboration: Strong teamwork skills to work alongside the management team, other departments, and external partners.
• Networking: Building relationships with local influencers, bloggers, and other relevant contacts to expand the restaurant’s reach.

DEPARTMENTAL RELATIONS

• Maintains contact with all departments, including waiters and kitchen staff.
• Maintains contact with all other workers of the restaurant.

EXTERNAL RELATIONS

• Maintains contact with vendors and suppliers of raw materials.
• Maintains contact with customers.

RESPONSIBILITES FOR ASSETS

• Financial assets which include cash, accounts receivable, and investments.
• Promotional materials such as flyers, banners, and digital assets.

SALARY

• GHS 1,800 to GHS 2,000

APPLICATION MODE

Please e-mail your CV and cover letter/portfolio to [email protected] with the subject Marketing Officer. Please ensure that your CV demonstrates how your experience‚ skills and abilities meet the selection criteria set out above as ONLY shortlisted candidates will be contacted.

Deadline: August 22, 2023.