Subjects
- Brand Management
- Marketing Research and Insight**
- Selling and Sales Management**
- Digital Optimisation and Strategy**
Competency Control
- Branding
- Customer Experience
- Product and Partnership
- Digital Integration
i. Qualification overview and how it will benefit you
This pathway focuses on the aspects of marketing and the competencies required to succeed in the marketing function including Brand Management, Marketing Research and Insights, Selling & Sales Management and Digital Optimization and Strategy.
Understanding of this pathway can be achieved through profound and vigorous appraisal procedures which incorporate the contemporary marketing industry.
Successful completion of the CIMG Professional Diploma in Marketing pathway will create the expertise, skills and insight to be able to function at an executive level within the workplace.
ii. Entry criteria
- One or more of the following is required to gain entry onto this qualification:
- • CIMG Pathway 2: Professional Advanced Certificate in Marketing – (MUST TAKE AND PASS all subjects)
- • ABE Level 4 & Analogous qualifications (MUST TAKE AND PASS an appropriate subject (**) in PW 2)
- • CIM part qualification or relevant equivalent certificate in marketing- (MUST TAKE AND PASS all subjects)
- • IMM part qualification or relevant equivalent certificate in marketing- (MUST TAKE AND PASS all subjects)
- •Non marketing Degree/Masters & Professional Qualification holder (MUST TAKE ONLY appropriate subjects (** ) in PW1 and PW2)
