History Of CIMG
The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973 (NRCD143). The Institute aims at seeing organizations (both private and public) embrace the marketing concept, and be marketing oriented in their operations.
In 2020, the CIMG was granted a Parliamentary Act 1021 which gives it the mandate to regulate the standard in marketing practice and the training of marketing professionals in Ghana
Our Vision
Our vision is to be the voice of marketing practice in Ghana.
Our Mission
Our mission is to lead in the development of world-class marketing professionals and practitioners for effective marketing practice in Ghana.
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Objects Of The Institute
The objects of the Institute are to:
(a) Set standards for the practice of marketing, and
(b) Regulate the practice of the marketing profession in the country.
Functions of the Institute
To achieve the objects above, the Institute shall;
(a) Provide training and conduct examinations in accordance with international best practice to improve the skills and competencies of all those working in and aspiring to work in marketing
(b) set the agenda for the practice of marketing in the country
(c) promote the role and value of marketing as a critical tool for business development
(d) support Government in the development of policy and regulation of marketing activities
(e) advocate responsible and ethical marketing practice for marketers and businesses in general
(f) conduct innovative marketing research
(g) conduct and provide for the conduct of qualifying examinations for membership
(h) award professional certificates
(i) develop best practice and thought leadership programmes
(j) promote marketing as a leading career path and employment choice for future generations; and
(k) perform any other function that is ancillary to the objects of the Institute
