To achieve the objects above, the Institute shall;
(a) Provide training and conduct examinations in accordance with international best practice to improve the skills and competencies of all those working in and aspiring to work in marketing
(b) set the agenda for the practice of marketing in the country
(c) promote the role and value of marketing as a critical tool for business development
(d) support Government in the development of policy and regulation of marketing activities
(e) advocate responsible and ethical marketing practice for marketers and businesses in general
(f) conduct innovative marketing research
(g) conduct and provide for the conduct of qualifying examinations for membership
(h) award professional certificates
(i) develop best practice and thought leadership programmes
(j) promote marketing as a leading career path and employment choice for future generations; and
(k) perform any other function that is ancillary to the objects of the Institute