Qualification overview
A purposefully focused qualification building on Pathway 4 to sharpen your strategic marketing management and campaign skills at an advanced, cross-functional level.
Entry criteria
Pathway 4 (Professional Degree in Applied Marketing) holders
Must take and pass all subjects.
B-Tech Marketing
Must take only appropriate subjects in Pathway 4.
Marketing degree holders
Must take only appropriate subjects in Pathway 4.
Advanced marketing degrees (MBA/MSc/MA/PhD) without prior marketing qualifications
Must take and pass all subjects.
CIM part qualification
Must take and pass all subjects.
IMM part qualification
Must take and pass all subjects.
Subjects
Integrated Marketing Communications (IMC)
Strategic Marketing in Practice (Case Study)
Strategic Marketing Management
Advanced Digital Marketing
Fees
| Registration/Re-registration Fee | GHS 250 |
| CIMG Polo Shirt | GHS 150 |
| Annual Subscription | GHS 250 |
| Examination Fee (4 modules × GHS 350) | GHS 1,400 |
| Total | GHS 2,050 |