Qualification overview
This pathway equips you with applicable, modern-day marketing techniques for use in the global marketplace — the fundamental skills for anyone starting out in marketing.
Entry criteria
SHS/A-Level/ABE (level 3 and analogous qualifications)/DBS
Must take and pass all subjects.
Non-marketing degree/Masters and professional qualification with no prior marketing experience
Must take only appropriate subjects.
Mature students
Must take and pass all subjects.
Subjects
Fundamentals of Marketing
Business Law and Ethics
Buyer Behaviour
Fees
| Registration/Re-registration Fee | GHS 250 |
| CIMG Polo Shirt | GHS 150 |
| Annual Subscription | GHS 250 |
| Examination Fee (3 modules × GHS 200) | GHS 600 |
| Total | GHS 1,250 |
Qualifications brochure
Application form
Find a study centre
Training calendar
Your next move
Progress to Pathway 2, the Professional Advanced Certificate.
Continue to Pathway 2 →