Qualification overview
Successful completion of this pathway creates the expertise, skills and insight to function at an executive level within the workplace.
Entry criteria
CIMG Pathway 2 holders
Must take and pass all subjects.
ABE Level 4 & equivalent
Must take and pass an appropriate subject in Pathway 2.
CIM part qualification holders
Must take and pass all subjects.
IMM part qualification holders
Must take and pass all subjects.
Non-marketing degree/Masters holders
Must take only appropriate subjects in Pathways 1 and 2.
Subjects
Brand Management
Marketing Research and Insight
Selling and Sales Management
Digital Optimisation and Strategy
Fees
| Registration/Re-registration Fee | GHS 250 |
| CIMG Polo Shirt | GHS 150 |
| Annual Subscription | GHS 250 |
| Examination Fee (4 modules × GHS 200) | GHS 800 |
| Total | GHS 1,450 |
Qualifications brochure
Application form
Find a study centre
Training calendar
Your next move
Progress to Pathway 4, the Professional Degree in Applied Marketing.
Continue to Pathway 4 →