A person with at least one of the following qualifications qualifies for Associate Member status:
- an Associate Member of a recognised marketing professional body approved by the Institute;
- a degree in a marketing-related subject with a minimum of three years’ experience in a recognised area of marketing;
- a certificate of participation in the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing; or
- a non-degree in a marketing-related subject, with a minimum of ten years of practical experience within a recognised area of marketing practice or marketing education, and continuing to hold an appointment equivalent to a Marketing Director.
A person conferred with Associate Member status may use the title “ACIMG”.