The newly elected National President and Chairman of the Governing Council of the Chartered Institute of Marketing, Ghana (CIMG) has laid out an eight-point transformation agenda for the Institute’s next three years, spanning membership engagement, education and professional development, ethics and standards, financial sustainability, events and awards, research and development, stakeholder advocacy, and the Ghana School of Marketing.
Repositioning CIMG as a forward-thinking professional body
The agenda leans on the legal authority granted by the CIMG Act 2020 (Act 1021) to regulate the practice of marketing in Ghana, and calls on practitioners across every marketing specialisation — not just traditional brand and communications roles — to pursue professional certification.
A leadership team, and a call to every marketer
The new leadership team includes Vice President Ama G. Amoah, National Secretary Edwin Letsa K. Kpedor and Treasurer Dr. Francis Mensah Sasraku, alongside the wider Governing Council. “The success of this vision will not rest on leadership alone,” the National President wrote. “It will require the active commitment of every marketer in Ghana.”
