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Professional Degree in Applied Marketing

Pathway 4 of 7

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Qualification overview

A purposefully focused qualification enabling you to impact and contribute to an organisation’s corporate orientation and competitive strategy, and to manage its marketing activities.

Entry criteria

CIMG Pathway 3 holders

Must take and pass all subjects.

HND Marketing

Must take only appropriate subjects in Pathway 3.

CIM part qualification or equivalent certificate in marketing

Must take and pass all subjects.

IMM part qualification or equivalent certificate in marketing

Must take and pass all subjects.

Subjects

International Marketing Financial Management for Marketers Managing Marketing Project Digital Customer Experience Product Management Customer Relationship Management Mastering Marketing Metrics Managing Corporate Reputation

Fees

Registration Fee GHS 250
CIMG Polo Shirt GHS 150
Annual Subscription GHS 250
Examination Fee (8 modules × GHS 250) GHS 2,000
Total GHS 2,650
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Your next move

Progress to Pathway 5, the Professional Postgraduate Diploma.

Continue to Pathway 5 →