Executive Diploma in Sales and Marketing – Chartered Institute of Marketing Ghana

EXECUTIVE DIPLOMA IN

SALES & MARKETING

Objectives:

1. To help persons in other professions obtain hands-on experience in marketing.

2. To enable participants upgrade their knowledge in the following modules:

Modern Marketing Principles
Sales & Account Management
Customer Experience of Communications
Digital Marketing Analytics

3. To enable professionals build upon their existing skills and broaden their strategic prospective in a way that is beneficial both to them and the organisation they work for.

4. To enable professionals who are busy during the weekdays to up their skills on Saturdays and facilitate the development of a network of professionals from a cross – section of prominent organisations.

Target Group:

This will be an intensive program scheduled for Saturdays for very busy professionals from backgrounds other than marketing notably medicine, legal, engineering etc. who need basic marketing knowledge so as to effectively market their professions and themselves to their target audience.

Previous marketing knowledge is not necessary.

Internal Fees – CIMG

Members (Individual & Corporate)

(Includes coffee, lunch break, course materials & certificates) GH¢ 1,400.00

Others (Non Members)

(Includes coffee, lunch break & course materials& certificates) GH¢ 1,500.00

External fees – LCCI:……………GBP £ 200

Time

1. DURATION: 4 SATURDAYS

2. Time: 9.00am – 4.00pm (with coffee break and lunch)

Important Notice

NB: External exams take place once every a quarter in a year. It is however optional as the CIMG would be giving out certificates of participation.

KINDLY FILL THE FORMS BELOW.

1. SURNAME:

2. OTHER NAMES:

3. EMPLOYER'S ADDRESS:

4. CONTACT NUMBER:

5. E-MAIL ADDRESS:

6. NATURE OF BUSINESS:

7. WORK SCHEDULE:

8. POSITION:

9. EDUCATIONAL BACKGROUND (Please Attach Detailed CV & Photocopies Of Certificates):

10. COURSES ATTENDED:

11. COURSES ON OFFER (Tick Where Applicable):

a. Group Diploma b. Executive Group Diploma c. Digital Marketing

12. GIVE US MORE THAN 3 REASONS WHY YOU WANT TO JOIN THIS PROGRAMME:

Member's Area

EXECUTIVE DIPLOMA IN SALES & MARKETING