Chartered Institute of Marketing Ghana

CIMG PROGRAMME PATHWAY 1: 5

Professional Master’s in Applied Marketing

Subjects

  •  Integrated Marketing Communications (IMC)
  • Strategic Marketing in Practice
    (Case Study)
  • Strategic Marketing Management
  • Advanced Digital Marketing

Competency Control

  • Integrated Marketing Communications
  • Technical and Behavioural Competencies
  • Technical and Behavioural Competencies
  • Technical and Behavioural Competencies

i. Qualification overview and how it will benefit you

 purposefully focused qualification enabling one to impact and contribute
to an organisation’s corporate orientation, competitive strategy, and
manage the organisation’s marketing activities.

ii. Entry criteria

• Pathway 4: Professional Degree in Applied Marketing
• Advanced Marketing Degrees such as MBA/MSc/MA/Phd without
prior marketing qualifications such as BSc/BTech and HND Marketing.
• CIM part qualification or relevant equivalent certificate in marketing
• IMM part qualification or relevant equivalent certificate in marketing

iii. Qualification Structure

Integrated Marketing Communications (IMC) + Strategic Marketing in
practice (Case Study) + Strategic Marketing Management + Advanced
Digital Marketing = Professional Postgraduate Diploma in Marketing

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iv. Fees

  • Registration/RE-registration Fees* – GHS150
  • Annual Subscription – GHS200 per annum
  • Examination Fee – GHS200 per modules X 4 modules= GHS800
  • Overall Total – Registration/RE-registration + Annual Subscription +
    Examination Fee = GHS1,15

v. What is my next move?

Professional Marketer

*Please note that payment applies to those who break their registration for more than one year