CIMG CALLS ON GOVERNMENT TO GIVE DIRECTION TO GHANAIAN BUSINESSES TO ENABLE THEM TAKE FULL ADVANTAGE OF AFCFTA

ACCRA, GHANA: JULY 09, 2021: The Chartered Institute of Marketing, Ghana (CIMG) has called on Government to give clear directions to Ghanaian businesses to enable them take full advantage of the African Continental Free Trade Area (AfCFTA), based on the country’s comparative advantages in trade. The National President of CIMG, Dr Daniel Kasser Tee, made this call when he was speaking at the launch of the 32nd Annual National Marketing Performance Awards held recently in Accra on the theme; “Repositioning Ghana to leverage AfCFTA for economic development”. He indicated that the theme was chosen to help draw the attention of nation-Ghana and all business entities, particularly those involved in cross-border trade in Africa, to the many opportunities available on the back of the AfCFTA.